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AI’s Challenges and Limitations Writing Content material

Second in a miniseries on how companies can leverage AI writing software program of their advertising departments. On this article, we study AI’s limitations.

AI writing software program has extra capabilities and use instances than ever earlier than — particularly with regards to auto-generating content material. As such, advertising departments and content material writers have began utilizing these instruments to automate manufacturing and attain their digital advertising objectives.

Nevertheless, even with the development of those instruments, they aren’t a flawless answer.

For that cause, this text covers the challenges related to this know-how because the second installment of our miniseries on AI writing software program for advertising. This fashion, you get a clearer understanding of those instruments and what to anticipate when utilizing them. We coated the fundamentals of AI writing in Half 1 of the collection.

Challenges: Will AI Writing Instruments Substitute Human Content material Writers?

AI writing is a polarizing matter — particularly among the many digital advertising and writing industries. One of many largest issues in these communities is the risk AI writing software program poses to writing-focused professions.

And for good cause!

If companies can reduce prices by changing human writers with AI, what’s stopping them? Alexander Lewis, freelance author and founding father of Lewis Industrial Writing, feedback:

“What I found is that AI writers are respectable aids with regards to outlining articles or developing with one-off headline alternate options… However in case you’re in search of AI to seize what folks love about good writing and copywriting — tales, huge unique concepts, and so forth — then these instruments fall brief.”

Let’s focus on 4 explanation why these AI writing instruments fall brief:

1. Can’t Type its Personal Opinions or Insights

Whereas AI writing software program accesses billions of webpages to ship related content material, it can not type unique opinions, insights or conclusions.

Robert Zeglinski, managing editor and researcher at BreakingMuscle, says, “AI copywriting instruments are spectacular, however they don’t seem to be revolutionary. It is a machine. They eat human-written articles and content material to create one thing contemporary. AI instruments create improbable copy, however new doesn’t suggest unique.”

So, it could be finest to step away from the AI ​​writing device in case you’re engaged on thought-leadership items, area of interest content material, technical articles or you probably have experience in a topic. This fashion, you’ll be able to craft high-quality, unique content material stuffed with examples, professional recommendation, information and extra.

Associated Article: AI Writing Software program for Advertising and marketing: The Fundamentals, Half 1

2. Struggles With Lengthy-Type Content material

These instruments are likely to wrestle with complicated and technical long-form content material — usually resulting in repetitive or factually unsuitable articles. Pooja Seshadri, advertising affiliate at Narrato, explains:

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