Skip to content

Corus Leisure’s Troy Reeb on International’s Programming Technique

Constructing on final 12 months’s primary positioning in core prime time in Canada, International headed into the 2022-23 programming season with a recent fall slate that includes laugh-out-loud comedy, heart-wrenching drama and the most recent actuality journey. The schedule features a bevy of acquisitions of sought-after new collection led by A-list expertise. Troy Reeb, government VP of broadcast networks at Corus Leisure, talks to World Display screen in regards to the technique that is guiding the combo of acquired top-flight American collection and premium Canadian content material.

ws: What’s guiding the present programming technique for International?
REEB: Consistent with its title, we would like International to be the broadest platform doable—the place the place you begin watching tv as a result of it all the time has one thing related to you, whether or not it is our native information or huge prime-time exhibits that cater not simply to 1 particular person’s tastes however may be watched along with household and pals. International has been constructing momentum for a number of years. Final fall, we celebrated being Canada’s primary community in core prime time, concurrently we noticed continued fast development on International’s digital platforms. We’re targeted on schedule effectivity and multi-platform rights, and we would like our studio companions to know that International is one of the best place for his or her exhibits within the Canadian market. The proof is in what number of of our collection over-index in viewers share even versus how they carry out within the US and different international locations.

ws: How is the 2022-23 prime-time lineup a mirrored image of that technique?
REEB: Este [past] fall we acquired a few of the most sought-after new dramas, together with new lighthearted drama So Assist Me Todd, starring Oscar winner Marcia Homosexual Harden and Skylar Astin. Additionally new to the lineup is the action-packed drama Fireplace Nation from the producers of Gray’s Anatomy and starring Max Thieriot, who International audiences acknowledge from SEAL group. Then, we’ve got the multigenerational musical drama monarch, starring one other Oscar winner, Susan Sarandon, alongside Hint Adkins and Anna Friel. For actuality, the brand new romance journey The Actual Love Boat joined Canada’s primary collection survivor on Wednesday nights. Returning to the International schedule are sophomore seasons of 2021’s breakout hits CSI: Vegas, NCIS: Hawaii and Ghosts with new seasons of hits just like the fbi franchise, The Equalizer, New Amsterdam and 9-1-1. For laughs on International, comedy residence economics joined International’s comedy lineup with the return of the critically acclaimed Abbott Elementary.

ws: Inform us in regards to the mixture of commissions and acquisitions for International. What’s typically the steadiness?
REEB: The autumn season is often the place we lean closely into our new acquisitions and returning hits from our studio companions. A part of that may be a perform of the Canadian market, the place we face the distinctive problem of getting US over-the-air channels accessible on cable, so to guard our program rights, we have to air our acquisitions in the identical time slots. We’re more than happy to have a fall schedule that includes 16.5 hours of simulcast with 4 out of seven days fully simulcast in prime time. Maximizing these accessible audiences is vital to making sure the success of International’s premium Canadian content material, which we glance to schedule in slots with robust lead-ins. Audiences can stay up for seeing extra of our commissions like Household Legislation and Robyn Hood hit the International schedule in early 2023 together with our blockbuster homegrown hit Huge Brother Canadaagain for season 11.

ws: By way of commissions, what are the forms of tasks that International would need to be concerned in as a commissioning associate?
REEB: When searching for commissions, we’re targeted on premium content material, supporting a various vary of homegrown voices and dealing with industry-leading companions. Our library of unique content material continues to increase, telling distinctively Canadian tales that resonate with audiences throughout the nation. We’re all very excited in regards to the new unique scripted collection Robyn Hood. As a contemporary, edgy interpretation of a basic legend that feels related to immediately, Robyn Hood is not like any collection we have launched on International. The collection is created by acclaimed filmmaker Julien Christian Lutz, aka Director X, and written by award-winning screenwriter Chris Roberts, and we stay up for seeing this modern story come to life.

We additionally introduced that audiences will probably be getting extra of Abby Bianchi and the Svensson household with the season three renewal of authorized process Household Legislation. International additionally has two seasons of the critically acclaimed restricted collection departure.

ws: With regard to acquisitions, what are you looking out for, what works finest for the International viewer, and what is the technique for US fare?
REEB: We expect we’ve got a confirmed capacity to assist good exhibits turn out to be hits and assist hit exhibits get even greater. So, we’re searching for collection that may be identified available in the market as International exhibits, not that some followers affiliate with us and others with a competing streamer. The International model is synonymous with mass-appeal tv and, as I stated earlier, we would like worldwide studios to see us as one of the best place in Canada for his or her content material. That holds true for each linear and digital, as evidenced by the rising success of the International TV app and of International’s main function in our streaming bundle StackTV.

ws: How is International positioned within the Canadian market? And what is the technique as you look forward on the subsequent 12 months or two to keep up and/or strengthen that positioning?
REEB: An enormous a part of our success is that in our 15 native markets throughout Canada, International is thought at the start as a trusted supply of native information and is deeply related to audiences the place they reside. That offers us a giant head begin in connecting the world’s finest applications to Canadian communities. International is as soon as once more in a robust place with many returning hit collection anchoring prime time. Final fall, International was primary in core prime time and audiences have been up 28 p.c. International additionally had the highest three applications final fall with survivor, 9-1-1 and CSI: Vegas and ten of the highest 20, greater than every other broadcaster. With our new acquisitions, we’re in a position to bolster our profitable lineup with a few of the most-anticipated new exhibits powered by main stars, together with Oscar winners Susan Sarandon and Marcia Homosexual Harden, plus Skylar Astin, Max Thieriot and Topher Grace.

Leave a Reply

Your email address will not be published. Required fields are marked *