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Elo Raises $10M A-Spherical and Launches Good Protein – The First Wearable-Powered Protein Formulated for Optimum Restoration – vegconomist

Harnessing the ability of wearable expertise, particular person biomarker knowledge, and AI, Elo’s Good Protein takes customized protein powder to a brand new stage of precision

SAN FRANCISCO–(BUSINESS WIRE)–Right now, Elo – the Good Vitamin firm – is worked up to announce a $10M Collection A spherical led by Octopus Ventures, probably the most lively VC companies in Europe. Will Ventures and additionally contributed to the spherical. Elo will use the funds to develop their product growth and advertising groups (sure, we’re hiring!) and scale up the Good Complement and Protein merchandise.

“Hyper-personalized healthcare is an space that we imagine that essentially the most pioneering and worthwhile companies will probably be in-built. Elo’s formidable imaginative and prescient of turning meals from the reason for illness to drugs – mixed together with his sturdy group – fueled our pleasure to guide their Collection A spherical. As a health care provider, I imagine that Elo’s evidence-based, customized diet strategy will assist deal with one of many biggest challenges of our time.”

Chantal Cox, M.D.

Octopus Ventures

Elo can also be proud to introduce their second product, Good Protein – the first-ever protein product tailored on your biomarkers, objectives, and exercise knowledge. See Elo Good Protein launch video.

Underpinned by a agency basis of science, Elo’s patent-pending advice engine makes use of exercise knowledge from wearables, well being historical past, and private objectives, to create a personalised protein mix for every member. Accessible in chocolate, vanilla, and plain taste, Elo’s non-GMO Good Protein blends are constructed on a base of grass-fed whey protein or pea protein isolate (vegan) and include different useful elements akin to tremendous greens, turmeric, and collagen, relying in your distinctive diet profile and restoration objectives.

Elo Good Protein is the primary protein product to offer post-workout protein dosing suggestions based mostly on the depth and length of every exercise recorded in Apple Well being. By linking Apple Well being exercise knowledge to the Elo app, Elo members can obtain {custom} protein dosing suggestions based mostly on the depth and length of every exercise.

“Different customized protein merchandise use questionnaires to give you the precise formulation for you however present little or no info on dosing. At Elo, we take customized protein to new heights through the use of your wearable, biomarker, and well being knowledge to formulate your {custom} mix and offering dosing steerage based mostly in your newest exercise.”

Ari Tulla, CEO & Co-founder


Elo’s Good Protein Powder is the second product launched by the Good Vitamin model. Good Protein membership contains customized protein delivered month-to-month and limitless messages with a devoted registered dietitian through the Elo app.

Elo unveiled its first product – a month-to-month Good Complement membership that features at-home biomarker testing, diet teaching, and {custom} complement packs delivered month-to-month – in 2022. For extra info, please go to www.elo.well being.

Key factors:

  • Elo is the primary firm to supply wearable-powered protein powder.
  • Every Good Protein mix is custom-made for each Elo member and presents a mixture of extremely bioavailable protein and useful elements based mostly on wearable knowledge, wholesome historical past, and private objectives.
  • Leveraging the ability of wearable expertise, Elo Good Protein is the primary protein product to offer protein dosing suggestions based mostly on the depth and length of every exercise.

Media Belongings:

about score

Elo is the Good Vitamin firm turning meals from the reason for illness to drugs by leveraging knowledge from wearables, biomarker testing, and well being questionnaires. Elo’s mission capitalizes on the rising shopper urge for food for nutrition-focused well being options backed by science. The corporate was based in 2020 by three serial entrepreneurs:

About Octopus Ventures

Octopus Ventures is certainly one of Europe’s largest Enterprise Capital groups. Headquartered in London and New York, with Enterprise Companions in San Francisco, Singapore, and China, they assist entrepreneurs scale globally.


Edwina Clark, Advertising Director

[email protected]

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