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G2 Sees Continued Progress in 2022, Reaching 2 Million Software program Evaluations

Throughout its tenth yr in enterprise, the world’s largest software program market continues momentum with launch of Market Intelligence answer and 27% worker progress

CHICAGO, January 25, 2023–(BUSINESS WIRE)–G2, the world’s largest and most trusted software program market, at present studies robust progress and innovation in 2022 – its tenth yr in enterprise – on the heels of a report 2021.

2 million evaluations energy world’s largest software program market

As software program patrons more and more flip to actual buyer suggestions to tell their analysis and buying selections, G2’s market has continued to expertise speedy progress. At the moment, 80 million patrons go to G2 yearly – which options 2 million trusted and verified evaluations on greater than 145,000 software program services and products in 2,100 totally different classes.

Whereas the evaluations on G2 are useful to software program patrons, in addition they play a task in contributing to the larger good. By its G2 Provides program – incentivizing sincere evaluations for charitable donations – greater than $900,000 has now been donated to G2’s 12 pillar organizations. The corporate innovated its evaluations strategy too, providing 100 distinctive NFTs for these reviewing cryptocurrency or blockchain software program merchandise on G2.

With rising worker and buyer bases, G2 continues to be acknowledged for its office tradition and progress trajectory

G2’s market is not the one space that expanded in 2022. As the corporate noticed an uptick in demand for its data-driven choices – throughout Advertising Options, G2 Observe, and G2 Investor Options – G2 added 588 clients over the previous yr.

On the identical time, G2 expanded its world workforce to 700 workers – a 27% improve since 2021. This included a number of key hires, together with Eunice Buhler as VP and Head of Authorized, and Roger Valade as SVP of Engineering.

With the corporate’s continued give attention to its workers and clients, G2 was acknowledged by 9 totally different awards in 2022, together with Forbes America’s Greatest Startup Employers, Inc. 5000, Inc. Greatest Workplaces, BuiltIn LGBTQIA+ Advocacy Awards, and Deloitte Know-how Quick 500, amongst others .

“We have been steadfast in our imaginative and prescient of G2 being the place you go for software program, whether or not you are shopping for, utilizing, promoting, or investing in it,” mentioned Godard Abel, co-founder & CEO of G2. “This has allowed us to expertise the expansion we did in 2022, even amid an unsure financial atmosphere. We have centered on rising effectively and delivering unmatched worth to our clients – rooted in actual consumer suggestions knowledge not discovered elsewhere available in the market.”

New improvements and integrations assist software program corporations cater to their clients

As software program corporations search to grasp their clients and optimize the shopping for journey, they flip to G2’s Advertising Options. To supply even larger worth to clients, G2 introduced a slew of latest companion integrations – with Microsoft, ZoomInfo, 6sense, Delighted, and Chili Piper – in addition to new choices, together with:

  • G2 Market Intelligence: The interactive dashboard interprets the thousands and thousands of information factors collected on G2 into actionable insights about corporations’ merchandise, opponents, and buyer preferences to tell smarter go-to-market selections.

  • G2 Product Suites: The one-stop store for a software program firm’s particular software program suite, platform, or cloud providing on G2 supplies a brand new strategy to go to market extra holistically, providing enterprise patrons a extra streamlined analysis journey.

  • G2 Accomplice Hub: A single place to accommodate G2’s library of 40+ software program integrations and partnerships goals to assist B2B groups leverage G2 merchandise throughout a large number of features.

Knowledge-driven analysis fueled a yr of a thought management, software program evaluation, and business collaboration

Primarily based on genuine evaluations and a singular algorithm that calculates Buyer Satisfaction and Market Presence scores, G2 produced a wealth of analysis in 2022. The corporate introduced winners of its 2022 Greatest Software program Awards, printed 37,517 studies as a part of its quarterly Market Report distribution, and forecasted 2023 digital tendencies.

Moreover, G2 revealed its 2022 Software program Purchaser Habits Report, primarily based on findings from a survey of greater than 1,000 world software program resolution makers. The corporate partnered with different organizations and corporations too – together with BCG, Bowery Capital, Chiefmartec and Martech Tribe, and GTM Companions – to energy their insights with distinctive knowledge from G2’s market.

G2 additionally introduced its analysis to the broader SaaS group at business conferences, like Internet Summit, SaaStr Annual, and SaaStock, in addition to its personal occasions: G2 Dwell: Chicago Summer season Social, G2 Dwell: APAC, and Attain – which had over 2,000 digital registrants from 60+ international locations.

G2 will proceed its customer-feedback pushed analysis into 2023, beginning with Greatest Software program Awards in February and Spring 2023 Stories in March. Go to the G2 newsroom for our newest updates.

About G2

G2 is the world’s largest and most trusted software program market. Greater than 80 million individuals yearly — together with workers in any respect Fortune 500 corporations — use G2 to make smarter software program selections primarily based on genuine peer evaluations. 1000’s of software program and companies corporations of all sizes companion with G2 to construct their fame, handle their software program spend, and develop their enterprise — together with Salesforce, HubSpot, Zoom, and Adobe. To be taught extra about the place you go for software program, go to www.g2.com and observe us on Twitter and LinkedIn.

View supply model on businesswire.com: https://www.businesswire.com/information/residence/20230120005486/en/

contacts

Jenny Gardynski at G2
jgardynski@g2.com or press@g2.com

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