CHICAGO–(BUSINESS WIRE)–G2, the world’s largest and most trusted software program market, at this time reviews sturdy development and innovation in 2022 – its tenth 12 months in enterprise – on the heels of a document 2021.
2 million evaluations energy world’s largest software program market
As software program consumers more and more flip to actual buyer suggestions to tell their analysis and buying choices, G2’s market has continued to expertise speedy development. At the moment, 80 million consumers go to G2 yearly – which options 2 million trusted and verified evaluations on greater than 145,000 software program services and products in 2,100 completely different classes.
Whereas the evaluations on G2 are useful to software program consumers, in addition they play a task in contributing to the higher good. By its G2 Offers program – incentivizing trustworthy evaluations for charitable donations – greater than $900,000 has now been donated to G2’s 12 pillar organizations. The corporate innovated its evaluations method too, providing 100 distinctive NFTs for these reviewing cryptocurrency or blockchain software program merchandise on G2.
With rising worker and buyer bases, G2 continues to be acknowledged for its office tradition and development trajectory
G2’s market is not the one space that expanded in 2022. As the corporate noticed an uptick in demand for its data-driven choices – throughout Advertising Options, G2 Observe, and G2 Investor Options – G2 added 588 prospects over the previous 12 months.
On the similar time, G2 expanded its world workforce to 700 workers – a 27% enhance since 2021. This included a number of key hires, together with Eunice Buhler as VP and Head of Authorized, and Roger Valade as SVP of Engineering.
With the corporate’s continued give attention to its workers and prospects, G2 was acknowledged by 9 completely different awards in 2022, together with Forbes America’s Greatest Startup Employers, Inc. 5000, Inc. Greatest Workplaces, BuiltIn LGBTQIA+ Advocacy Awards, and Deloitte Expertise Quick 500, amongst others .
“We have been steadfast in our imaginative and prescient of G2 being the place you go for software program, whether or not you are shopping for, utilizing, promoting, or investing in it,” stated Godard Abel, co-founder & CEO of G2. “This has allowed us to expertise the expansion we did in 2022, even amid an unsure financial surroundings. We have targeted on rising effectively and delivering unmatched worth to our prospects – rooted in actual consumer suggestions knowledge not discovered elsewhere available in the market.”
New improvements and integrations assist software program firms cater to their prospects
As software program firms search to know their prospects and optimize the shopping for journey, they flip to G2’s Advertising Options. To supply even higher worth to prospects, G2 introduced a slew of latest accomplice integrations – with Microsoft, ZoomInfo, 6sense, Delighted, and Chili Piper – in addition to new choices, together with:
G2 Market Intelligence: The interactive dashboard interprets the thousands and thousands of knowledge factors collected on G2 into actionable insights about firms’ merchandise, rivals, and buyer preferences to tell smarter go-to-market choices.
G2 Product Suites: The one-stop store for a software program firm’s particular software program suite, platform, or cloud providing on G2 offers a brand new strategy to go to market extra holistically, providing enterprise consumers a extra streamlined analysis journey.
G2 Companion Hub: A single place to deal with G2’s library of 40+ software program integrations and partnerships goals to assist B2B groups leverage G2 merchandise throughout a mess of capabilities.
Information-driven analysis fueled a 12 months of a thought management, software program evaluation, and business collaboration
Based mostly on genuine evaluations and a novel algorithm that calculates Buyer Satisfaction and Market Presence scores, G2 produced a wealth of analysis in 2022. The corporate introduced winners of its 2022 Greatest Software program Awards, revealed 37,517 reviews as a part of its quarterly Market Report distribution, and forecasted 2023 digital traits.
Moreover, G2 revealed its 2022 Software program Purchaser Habits Report, based mostly on findings from a survey of greater than 1,000 world software program resolution makers. The corporate partnered with different organizations and companies too – together with BCG, Bowery Capital, Chiefmartec and Martech Tribe, and GTM Companions – to energy their insights with distinctive knowledge from G2’s market.
G2 additionally introduced its analysis to the broader SaaS group at business conferences, like Net Summit, SaaStr Annual, and SaaStock, in addition to its personal occasions: G2 Reside: Chicago Summer time Social, G2 Reside: APAC, and Attain – which had over 2,000 digital registrants from 60+ international locations.
G2 will proceed its customer-feedback pushed analysis into 2023, beginning with Greatest Software program Awards in February and Spring 2023 Reviews in March. Go to the G2 newsroom for our newest updates.
G2 is the world’s largest and most trusted software program market. Greater than 80 million individuals yearly — together with workers in any respect Fortune 500 firms — use G2 to make smarter software program choices based mostly on genuine peer evaluations. 1000’s of software program and companies firms of all sizes accomplice with G2 to construct their popularity, handle their software program spend, and develop their enterprise — together with Salesforce, HubSpot, Zoom, and Adobe. To be taught extra about the place you go for software program, go to www.g2.com and comply with us on Twitter and LinkedIn.