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Homestand Sports activities to Produce and Distribute Programming Throughout the SportsGrid Community in Canada

TORONTO–(BUSINESS WIRE)–Homestand Sports activities introduced in the present day a strategic content material alliance with SportsGrid Inc. to provide and distribute unique authentic programming throughout the community’s streaming linked TV platforms in Canada.

Homestand Sports activities is the buyer media division of Parleh Media Group, producing informative and entertaining sports activities video content material and likewise the house of sports activities discuss and occasions manufacturers – together with Pitch Talks, Puck Talks, Hoop Talks and Footy Talks.

When the SportsGrid Canada channel debuts in mid-February it’s going to characteristic Homestand Sports activities each day on the community’s dwell and authentic program schedule to tell and entertain thousands and thousands of sports activities followers with Canadian-focused protection and real-time information and sports activities wagering information.

The featured authentic programming produced by Homestand Sports activities will originate from their studios situated in Toronto and embrace the Homestand Sports activities Presentthe Room 4-4-2 soccer present and The Parleh betting present. The applications shall be streamed completely weekdays on SportsGrid Canada together with a weekend version of Room 4-4-2 That includes veteran Canadian sports activities broadcaster James Sharman.

“We’re within the enterprise of sports activities leisure. I am enthusiastic about having the ability to distribute our model of sports activities content material to extra Canadians, and provides sports activities followers a substitute for what’s already on the market,” mentioned Kevin Kennedy, President of Homestand Sports activities. “We have recognized younger, high-achieving expertise within the sports activities media enterprise, and we’re giving them a platform to attach with sports activities followers through the use of their genuine voice each single day.”

Homestand Sports activities can even produce particular occasion tentpole dwell protection of the NHL Commerce Deadline to air on March 3, 2023.

“In selecting the community’s strategic content material accomplice in Canada, it was essential to align with a media producer with the programming experience and expertise staff to scale the important authentic programming protection of Canadian sports activities.” mentioned Jason Sukhraj, SportsGrid’s Normal Supervisor of Canada. “The founders of Homestand Sports activities share SportsGrid’s enthusiasm for the chance to succeed in Canadian sports activities followers on FAST channels, they usually have developed a enterprise mannequin that matches completely with our regional community technique.”

About Homestand Sports activities

Homestand Sports activities is the buyer media division of Parleh Media Group Inc., a Toronto-based content material and occasion manufacturing firm targeted on sports activities. The corporate, which works carefully with its in-house expertise roster to develop and produce compelling video content material for the North American market, has rapidly established itself as a go-to accomplice for broadcasters and distributors alike. Parleh has a confirmed monitor document of rising audiences, each B2C and B2B, and likewise makes a speciality of social neighborhood administration companies for sportsbook and gaming operators. The Homestand household of sports activities discuss manufacturers – together with Puck Talks, Hoop Talks and Footy Talks – was acquired by Parleh Media Group in 2021. Extra at HomestandSports.com.

About SportsGrid, Inc.

SportsGrid, Inc. is the multimedia know-how platform offering revolutionary digital options for the convergence of sports activities content material, gaming, and cell know-how. The SportsGrid multimedia locations embrace SportsGrid Streaming Video Community, SportsGrid Radio, SportsGrid.com, DailyRoto, and SportsGrid Studios. With the seismic shift in direction of multiscreen IP, cloud, and data-driven distribution of sports activities content material, SportsGrid launched an revolutionary video content material administration and distribution initiative in 2020. The video distribution platform syndicates the unique SportsGrid short-form programming to premium publishers to develop and interact their digital sports activities gaming audiences. SportsGrid, Inc. is the content material supply and vacation spot to serve the large sports activities gaming viewers with unmatched best-of-breed programming, know-how, information, and gaming evaluation. Extra at SportsGrid.com.

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