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Software program Improvement Firm Companions with International Dietitian Community Startup

FUSION OF IDEAS & cultural Partnership

“We take delight in maximizing budgets and growing customized, scalable software program and cell app options. Growing a cell app for culturd gave our workforce some nice perception into our diets and well being,” Tyler Harmor, CTO, FUSION OF IDEAS

Software program Improvement Firm Companions with International Dietitian Community Startup

How the launch of an American-made cell app is crossing cultural borders.

A strong new app has hit the market following in depth analysis into the complicated interchange of tradition, norms, and weight-reduction plan. The East Coast-based startup, culturd, partnered with West Coast software program and cell app improvement firm FUSION OF IDEAS to construct and design a user-friendly cell app for Google Android and Apple Platforms.

Whereas there are notable well being and life expectancy disparities throughout varied cultures, vitamin is a standard driving drive of optimum well being. Tradition is an important think about meals decisions, and meals decisions drive well being outcomes. Whereas dietitians are consultants in meals and vitamin, they aren’t meals and vitamin consultants in all cultures. And that is the place tradition recognized a major market demand and alternative. “There isn’t a query that one’s weight-reduction plan can have an effect on each short-and long-term well being,” said culturd co-founder Michael Haynes, “however few have made the connection between cultural-specific dietary steerage and optimistic well being outcomes.” As well as, analysis exhibits that healthcare suppliers with the identical ethnic/racial background have higher belief and rapport with their sufferers, which contributes to improved well being outcomes. Haynes’s spouse and culturd’s co-founder, Sue-Ellen, a Registered Dietitian with a 15-year monitor file of helping folks from numerous backgrounds, acknowledged the facility of vitamin and its cultural connection. When requested in regards to the major viewers for the culturd app, Haynes replied, “our app is for folks of all ethnicities who’re in search of to enhance their well being with out sacrificing their tradition. It additionally helps numerous dietitian entrepreneurs and is a strong instrument for different healthcare professionals and organizations in search of entry to numerous vitamin experience.”

The husband-and-wife duo, outfitted with an intensive community of dietitians and a strong marketing strategy, set sights on growing a digital healthcare app that will match dietitians and shoppers primarily based on cultural alignment. Nevertheless, selecting a software program improvement associate to convey culturd’s plan to a world viewers could be a difficult process. Like many in search of software program and cell app providers, the startup wanted to make sure their information and mental property could be safe. cultured additionally required a budget-friendly plan and the choice for ongoing upkeep as their enterprise grew.

Like culturd’s distinctive enterprise providing, FUSION OF IDEAS is an outlier throughout the sea of ​​customized software program and cell app improvement corporations. “Our method to improvement is vastly completely different, by design, after all,” said the Firm’s Chief Expertise Officer, Tyler Harmor. And he elaborated, “we perceive that our healthcare shoppers like culturd, have authentic issues concerning the protection and safety of their information. And that’s the reason our improvement providers are carried out 100% within the USA and in-house. We by no means outsource or offshore our improvement or design work.”

Prior to now 10+ years, FUSION OF IDEAS has developed customized software program and cell apps for startups like culturd and plenty of massive healthcare organizations across the nation. “We take delight in maximizing budgets and growing customized, scalable software program and cell app options. Growing a cell app for culturd gave our workforce some nice perception into our diets and well being,” mentioned Harmor. Whereas the Firm’s US-centric enterprise mannequin addresses safety issues, FUSION’s Design-First method sealed the deal for culturd. “We might see, contact, and check the performance of our cell app within the early levels of improvement, which saved us worthwhile money and time,” said culturd Co-Founder Michael Haynes. As well as, there was a major profit to seeing our cell app’s aesthetics and being able to make edits within the early improvement stage. “Our mission,” mentioned Haynes, “is to supply a medium by which the dietetic discipline can present extra equitable and inclusive, focused care. Our app and its embedded matching algorithm give customers the best probability of success and the chance to guide longer, more healthy lives.”


ABOUT tradition:

Based mostly on the East Coast, this startup, based by a spouse and husband, honed deep into an space of ​​vitamin vastly ignored by the healthcare business. culturd is a first-of-its-kind digital healthcare app that connects dietitians to shoppers with algo-driven matching primarily based on tradition. The app offers entry to world consultants who present dietary recommendation primarily based on one’s distinctive cultural dietary sample. Take a look at culturd on-line at: and obtain the app as we speak: Google Android or Apple Retailer.


We’re know-how consultants and downside solvers who develop cost-effective customized software program and cell apps for the healthcare business. Our Design-First enterprise mannequin and strict 100% USA in-house improvement coverage differentiates us from all different corporations.

Study extra about FUSION OF IDEAS at:

Title of Media Contact: Emma Berry

Title of Media Contact: Head of Advertising and marketing


Contact Cellphone Quantity: 949.453.0740 x.207

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