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Streamers Up Embrace of Stay Programming – Media Play Information

Erik Gruenwedel

NEWS ANALYSIS: The Sept. 19 debut of the thirty first season of “Dancing with the Stars” on Disney+ marked the primary time the venerable dance competitors had been live-streamed on an over-the-top video platform. The transfer got here after Disney-owned ABC TV earlier this 12 months disclosed it will not broadcast the present. Whereas Nielsen and Disney haven’t but disclosed viewership knowledge for the dance competitors on Disney+, it’s price noting that the present’s main viewing viewers is older than 63 years of age, based on Nielsen. That age demo represents simply 9% of the Disney+ subscriber base, based on Nielsen.

Disney’s subsequent live-streamed occasion can be singer Elton John’s reported final live performance within the US in November.

The live-streamed occasion adopted the Sept. 15 debut of NFL “Thursday Evening Soccer” solely on Prime Video. With Amazon paying $1 billion yearly over the following 11 years for the rights, the ecommerce conduct not shares the coveted recreation with Fox Sports activities.

Amazon has disclosed that the three-hour recreation between the Kansas Metropolis Chiefs and the Los Angeles Chargers generated essentially the most Prime signups ever for the ecommerce platform. Prime Video is amongst a number of perks afforded Prime members by Amazon. How a lot larger “Thursday Evening Soccer” sends Prime membership above 200 million stays to be seen — as evidenced by the NFL’s humorous tweet (under) from the sport of NFL commissioner Roger Goodell and Amazon founder Jeff Bezos.

“Our first unique TNF broadcast delivered essentially the most watched evening of primetime within the US within the historical past of Prime Video,” Jay Marine, head of sports activities at Amazon, reportedly wrote in a workers memo. “This can be a huge achievement. We additionally noticed the largest three hours for US Prime signal ups ever within the historical past of Amazon – together with Prime Day, Cyber ​​Monday, and Black Friday.”

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Amazon, like Disney, is ready for Nielsen to validate the streaming numbers, a actuality that would take some time as Nielsen doesn’t measure streaming on transportable units past the family tv.

Whether or not the viewership matches or exceeds the two-episode premiere of Amazon Studios’ expensive “The Lord of the Rings: The Rings of Energy” sequence is uncertain. Amazon stated greater than 25 million individuals streamed the present on the primary day worldwide.

Regardless, the soccer recreation manufacturing, together with high-profile saying crew of Al Michaels and longtime school soccer analyst Kirk Herbstreit, got here off with none technical glitches.

“Whereas we’re nonetheless ready for official Nielsen rankings…this was additionally an enormous technical achievement – ​​our tech and product groups rose to the problem and delivered a improbable streaming expertise to our tens of millions of viewers,” Marine wrote.

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