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Author’s Block? Break It, With Laptop-Imaginative and prescient Backed ListAssist: Tech Evaluate

ListAssist is a perfect answer for actual property advertising and marketing groups tasked with cranking out unique copy day after day, the creatively drained agent and the tech-savvy staff that wishes to additional automate enterprise duties they discover tedious.

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ListAssist is software program for automating property advertising and marketing descriptions.

Platforms: Browser
good for: Groups, brokers and advertising and marketing managers

high promoting factors:

  • Built-in picture scanning/laptop imaginative and prescient
  • Mix of AI and person perception
  • Room-by-room function tagging
  • Simplified modifying and versioning
  • Very fast to be taught

high issues:

Ultimately, ListAssist customers might want to deal with the dizzying array of MLS laws, phrase and character counts, and many others. This will likely require further handbook modifying or discourage some from being keen to undertake writing-specific software program.

What you need to know:

ListAssist relies in New Zealand and has landed its first few purchasers within the US after constructing a strong shopper base on its dwelling turf. Not like ChatGPT or Jasper AI, ListAssist is concentrated solely on serving to actual property brokers write quicker, extra participating property content material. The software program leverages its “laptop imaginative and prescient” algorithm to scan uploaded pictures, studying photographs from every room to determine outstanding options and show them as a sequence of tagged writing prompts. Saving, modifying and regenerating content material may be very intuitive. This is a perfect answer for advertising and marketing groups tasked with cranking out unique copy day after day, the creatively drained agent and the tech-savvy staff that wishes to additional automate enterprise duties they discover tedious.

There’s little to crush ListAssist; It is light-weight and the person expertise by no means distracts from the product’s main directive. Utilizing pictures to extract bodily details about the house is a crazy-sharp use of laptop imaginative and prescient tech, because it by no means leaves the person with out a writing immediate. Customers merely choose, or deselect, the objects it identifies for every room, add a number of customized phrases and generate a draft description. Once more, you’ll be able to add your personal catchy phrases and phrases for every room, too.

As pictures are being processed, ListAssist makes use of the tackle to populate location knowledge, reminiscent of close by eating places, commute data and neighborhood facilities, one thing brokers usually omit of descriptions however lifestyle-oriented patrons must see. Bear in mind, your itemizing copy goes to finish up in additional locations than the MLS, and earn greater than your colleagues’ consideration.

When you like what it places out, merely mark as finished, copy it and go. There’s additionally an inside score system for every preliminary end result so the ListAssist staff can know what’s working.

Maybe my favourite element is its modifying interface, which divides the property description into a number of sections (intro, bed room part, kitchen part) so every half might be addressed and tightened up individually. It’s because attempting to edit an enormous block of textual content might be distracting. Consider it in the identical means you would possibly stage every room of property with its personal function.

Alongside the person’s left is a numbered sequence figuring out every step of the workflow, hovering over the record reveals its hidden perform, one other delicate however witty little bit of UX engineering to remain centered on the general minimization of person interplay.

The preliminary login display retains a horizontal scroll of properties throughout the system for straightforward entry and new edits.

I met the staff behind ListAssist at Inman Join Las Vegas in August of final yr. They have been utilizing the occasion as analysis grounds, and to rearrange conferences whereas within the states. Evidently, they discovered the traction they have been hoping to, because it has since revamped its model and employed a specialist in laptop imaginative and prescient to additional the software program’s potential to learn and pull knowledge from itemizing pictures.

The actual energy right here stems from the wedding of AI and person perception. The software program cannot add the subjective context of what makes a property distinctive, reminiscent of views it provides, undocumented historic info or how the neighborhood is performing. Not but, anyway.

Level is, ListAssist is well-crafted software program, clearly consultant of the issue it needs to resolve. And as somebody who has written and skim numerous itemizing descriptions through the years, I can say with granite-firm certainty that there is no scarcity of brokers who may use the assistance.

Have a know-how product you wish to talk about? EmailCraig Rowe

Craig C. Rowe began in industrial actual property on the daybreak of the dot-com growth, serving to an array of business actual property corporations fortify their on-line presence and analyze inside software program choices. He now helps brokers with know-how choices and advertising and marketing by way of reviewing software program and tech for Inman.

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